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Case Study: GlobaLinks Learning Abroad

Rebranding, Social Media, Graphic Design, & Staff Development

Project Brief.

Hired as an in house Director of Marketing and Communications, Jill Zack executed at the executive level the strategic marketing communications, public relations, advertising, lead acquisition and development of GlobaLinks Learning Abroad’s international brand and reputation. This included the management of: the $950,000 marketing budget and expenditures, special promotions, advertising, annual publication development, company-wide lead acquisition and conversion, development and direction of all new media, customer communications and traditional media outcomes.

Marketed and promoted more than 150 study abroad opportunities; including the diversification of semester/year programs, degree and career-building internships with more than 140% growth.

Managed 30,000+ annual student inquiry leads generated from collegiate events, partner promotions and extensive social media channels and multiple company branded website: sourced from more than 700 North American educational institutions.

Managed a staff of 11 employees to produce all marketing materials and handle all lead generation activity. Collaborate with 9 regional development colleagues and 6 additional department directors to craft new program development and cultivation tactics.

Directed the evolution of the new corporate name/brand during a time of diminished market equity following the transition from three previous specialized entities.

Project Info.


GlobaLinks Learning Abroad


Branding, Marketing, Web Design, Traditional Media, Social Media

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